Future’s Insights

Innovation lies at the core of breakthrough development and leads the way towards a green economy, therefore, business models are bound to undergo transformations that respond to today’s demands from society – satisfaction of needs taking into consideration the boundaries of the ecosystem. Existing businesses need to innovate in order to avoid stagnation and ultimately be phased out the market, whereas new businesses find in innovation the opportunities to become competitive players in a globalized market.

By envisioning a sustainable future, where natural resources and social well-being are no longer in opposite sides of the wage, entrepreneurs find a fertile soil to come up with inventions and innovations, even more, they also encounter the opportunities to activate new markets and shift current patterns of consumption and production into more sustainable ones. Hereby are some of the most notorious examples, already shaping the business landscape and likely to be a daily-life reality within the next 20 years to come.