Idea evolution

The CSCP SMART Start-up program aims to improve the quality of entrepreneurship through capacity development and inspiration. We do this by promoting the concept of sustainability as a field of opportunity for various actors, including potential and existing entrepreneurs, investors, business providers, policy making, and educators.

The SMART Start-up program was first developed and implemented as the “Introducing Sustainable Lifestyles and Sustainable Entrepreneurship into African Universities and Colleges” project in 2009 as a component of the African 10 Year Framework of Programmes (10YFP) initiative led by the Swedish Ministry of Environment.

Endorsed by the Marrakech Task Force on Sustainable Lifestyles, SMART Start-up was developed as a platform for educators, students and policy makers to interact and build upon notions of Sustainable Entrepreneurship. The pilot program took place in Mauritius in August of 2009.

The training materials and methodologies were further tested in an “Educate-the-Educators” workshop held in Germany in April of 2010. This training brought together students and educators from fifteen African and European universities. A stakeholder meeting on sustainable entrepreneurship was also held following the event. Both of the events were stepping stones toward the development of later SMART Start-up initiatives.

With the support of Deutsche Telekom and T-Systems, SMART Start-up was tailored to the ICT sector and launched in October of 2010. Training programmes were offered in South Africa, Brazil and China.

The third edition of SMART Start-up focuses on the challenges and opportunities for Sustainable Entrepreneurship in the Mediterranean countries and was developed with the support of the Regional Activity Center for Cleaner Production (CPRAC).

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