Idea Generation is the foundation of the process of discovering new sustainable business opportunities New ideas often arise from simple questions like ‘What is this?’, ‘What is it for?’, ‘What could it be for?’ Questioning the basic uses of utensils we use in everyday life and common customs and rules opens up space for many new opportunities. Therefore, looking at things from a different angle is the first step to innovate and invent new solutions. This activity aims to boost participant’s creativity and help them to develop creative ideas that make a difference.
Idea Generation is a process of deliberately brainstorming. There are a number of tools and considerations that can help generate powerful ideas. These tools have been shown to be particularly relevant to the pursuit of sustainability-driven ideas. In addition, this section provides participant with important considerations for the development of sustainable products/services and will bring their attention to the major opportunity areas for sustainable businesses.
A SMART Activity